Last updated: September 27, 2026
LastZData ("we", "us") operates https://lastzdata.com. This policy explains what we collect, why, and your choices.
Information we collect
- Usage analytics (GA4): page views, device type, and approximate geography when you consent to analytics cookies.
- localStorage: optional My LZ player state, saved calculator plans, and research progress stored only in your browser.
- Contact form: email and message content when you email us.
Advertising
We may display ads through our ad partners (including Mediavine/JourneyMV). Ad partners may use cookies or similar technologies subject to your consent where required.
Legal bases (EEA/UK)
We process analytics and advertising data based on consent where required. Essential site operation relies on legitimate interest.
Your rights
Residents of the EEA, UK, Switzerland, California, and other regions may request access, deletion, or correction of personal data by emailing contact@lastzdata.com. California residents: we do not sell personal information. Use browser controls to limit ad tracking.
Children (COPPA)
LastZData is not directed at children under 13. We do not knowingly collect data from children.
Retention
Analytics data follows Google Analytics retention settings. Contact emails are kept only as long as needed to respond.